Nothing makes us happier than seeing a business remain rich in its culture, especially through fashion which is why we are thrilled to have Farida Designs as one of our Bridal Wear vendors at Her Big Day: A Cultural Wedding Affair.
Get to know Owners, Easter & Farida below and get excited to mingle with them and see their gorgeous East African traditional dresses at the wedding show in January {buy your tickets here}!
Her Big Day (HBD): Tell us about your business! What do you specialize in and what makes you unique?
Easter & Farida: We aim to use traditional handmade fabric (from the Horn of Africa, Ethiopia or Eritrea) or use traditional design as inspiration. Our culture is so rich and visually interesting that we feel that it can be applied to all manners of clothing. We are trying to change the mindset of our own people and introduce our handmade fabric to the wider fashion world. Our bridal collection attempts to encourage brides to wear solely traditional design or fabric. Our evening wear and developing suit range means clients can wear traditional fabric/design to all formal and informal occasions. We also hope to develop our organic cotton range for daily wear.
HBD: We love how you want your clients to preserve their culture through your clothing in all parts of their wedding! Why are you participating in Her Big Day: A Cultural Wedding Affair?
Easter & Farida: We are thrilled to have the opportunity to introduce our concept of using traditional fabric and design at Her Big Day: A Cultural Wedding Affair. This is an idea we have experimented with however, we are now developing a line of bridal wear dedicated to our culture. For the first day there is usually a western style of dress, then for the second day there is the 'Melsi' (the cultural day). However, since more couples are opting to have one wedding day and since we believe our fabric is worthy of religious ceremonies and the grandeur of the 'Veilo' (church wedding dress or western style dress) we began to work with couture wedding dressmakers to develop a line of dresses that may persuade Eritrean and Ethiopian brides to show case their culture throughout their wedding celebrations.
HBD: What do you find clients always say they love about working with you?
Easter & Farida: Our clients tend to love the color combination we experiment with, as our fabric is so vibrant in color this is a real pleasure on our part. We also believe that our clients enjoy our mixing of Arabian, African and Western styles of fashion.
HBD: We love your fabric too! We can't wait for our brides to see it too!
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